We can change the atomic unit of monetizable journalism, and we can pay our partner newsrooms and reporters to keep their reporting viable. But we can only initiate change with scale, and for that, we need help.

The very social platforms that are being (rightly) targeted for their role in fanning the flames of an insurrection are the same ones that drive traffic to news sites. To exist today, newsrooms have little to no choice: social platforms are a necessary evil.

Just like the music industry almost 20 years ago, we are in the midst of a seismic shift in how our audience wants to consume our product.